| Brand | EL MISRIEEN |
| Product/Service | WHITE CHEESE |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Category | Foods |
| Entrant Company: | LEO BURNETT CAIRO, EGYPT |
| Advertising Agency: | LEO BURNETT CAIRO, EGYPT |
| Production Company: | LIGHTHOUSE FILMS Cairo, EGYPT |
Brief Explanation
We chose Egypt's most patriotic song ever created, but in the same time we chose a song that had our brands name in it, actually it was the hero of the song.
The song was about Egyptians and their pride and glory. The word Egyptians when translated into Arabic is El Misrieen, and that's the name of our White cheese brand. El Misrieen.
Credits
| Mohamed Hamdalla |
Executive Creative Director |
| Hesham Ellabban/Ahmed Hussein |
Creative Director |
| Ramy El Sakka/Amina Megahed/Mohamed Kamal |
Copywriter |
| Mohamad Moftah/Majd El Sherif |
Art Director |
| Sarah Shelbaya |
Agency Producer |
| Haitham Nassar |
Account Supervisor |
| Fadi Fahim |
Producer |
| Fabrizio Notari |
Director |
| Ali Fathalla |
Music |
| Hani Seleim |
Account Manager |