| Brand | SAE INSTITUTE DUBAI |
| Product/Service | UNIVERSITY FOR NEW MEDIA |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Commercial Public Services |
| Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Production Company: | SAE INSTITUTE DUBAI Dubai, UNITED ARAB EMIRATES |
| 2nd Production Company: | FILMWORKS Dubai, UNITED ARAB EMIRATES |
Brief Explanation
A young woman is busy making something unusual in her basement – she is attaching table spoons to a part of dismantled trombone. Eventually the woman attaches her trombone & spoons installation to her wheelchair. She goes out of her apartment and down the street enthusiastically.
Soon we discover the purpose of this strange invention. She approaches a steel fence in front of her house, where we see little metal rectangular leafs sticking out of a steel fence. Woman steers her wheelchair closer to the fence. As tablespoons trigger the metal leaves a strange kind of music fills the air – it’s a big, improvised music box. Super: Your talent is waiting
Credits
| Milos Ilic |
Executive Creative Director |
| Stefan Ranjelovic/Milos Ilic/Deger Ozkan Cotelioglu/Breda Plavec |
Copywriter |
| Milos Ilic |
Art Director |
| Rouba Asmar |
Agency Producer |
| Ismail Al-Ghussein |
Account Supervisor |
| Predrag Toncev |
Advertiser's Supervisor |
| Tim Smythe/Vesna Boskovic |
Producer |
| Stefan Randjelovic/Milos Ilic |
Director |
| Stefan Randjelovic |
Editor |
| Salar Ansar/Zaher Akahchly |
Sound Design/Arrangement |
| Stefan Randjelovic |
Post Production |
| Stefan Randjelovic |
Animation |
| Sasha Bajac/Richard Latham |
Cameraman |
| Ghadeer Abeidoh/Sofija Dugic/Milos Ilic |
Music |
| Stefan Randjelovic/Milos Ilic |
Cinematographer |
| Richard Latham/Goran Jankovic |
Director Of Photography |