Brand | SAE INSTITUTE DUBAI |
Product/Service | UNIVERSITY FOR NEW MEDIA |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Commercial Public Services |
Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Advertising Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Production Company: | SAE INSTITUTE DUBAI Dubai, UNITED ARAB EMIRATES |
2nd Production Company: | FILMWORKS Dubai, UNITED ARAB EMIRATES |
Brief Explanation
A benign looking character wakes up abruptly in the middle of the night. He lifts his pillow to reveal a rusty old meat cleaver. He picks up the cleaver and off he goes to pursue his mildly disturbing and mysterious mission. His destination looks like a butcher shop, with one difference – there are different sized, old monitors piled on top of each other right in front of him. He starts cutting obsessively. Finally revealing that he’s been cutting is a 35mm film stock all along. He puts the cut pieces together. His edit is ready for viewing.
Credits
Milos Ilic |
Executive Creative Director |
Stefan Ranjelovic/Milos Ilic/Deger Ozkan Cotelioglu/Breda Plavec |
Copywriter |
Milos Ilic |
Art Director |
Rouba Asmar |
Agency Producer |
Ismail Al-Ghussein |
Account Supervisor |
Predrag Toncev |
Advertiser's Supervisor |
Tim Smythe/Vesna Boskovic |
Producer |
Stefan Randjelovic/Milos Ilic |
Director |
Stefan Randjelovic |
Editor |
Salar Ansar/Zaher Akahchly |
Sound Design/Arrangement |
Stefan Randjelovic |
Post Production |
Stefan Randjelovic |
Animation |
Sasha Bajac/Richard Latham |
Cameraman |
Ghadeer Abeidoh/Sofija Dugic/Milos Ilic |
Music |
Stefan Randjelovic/Milos Ilic |
Cinematographer |
Richard Latham/Goran Jankovic |
Director Of Photography |