| Brand | ETIHAD AIRWAYS |
| Product/Service | AIRLINES |
| Entrant | TBWA\RAAD Abu Dhabi, UNITED ARAB EMIRATES |
| Category | Travel, Transport, Entertainment & Leisure |
| Entrant Company: | TBWA\RAAD Abu Dhabi, UNITED ARAB EMIRATES |
| Advertising Agency: | TBWA\RAAD Abu Dhabi, UNITED ARAB EMIRATES |
| Production Company: | BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Etihad Airways wanted to communicate a new award win - namely the World's Best Long Haul Airline. So what's the best thing we could say about long haul travel? That it feels shorter with Etihad. This campaign of short sharp 15" spots captured the best moments of the Etihad flying experience...but compressed into a short timeframe. Because time really does fly when you're having fun.
Credits
| Martin Lever |
Executive Creative Director |
| Timothy Brothers |
Creative Director |
| Mark Williams |
Copywriter |
| Hiba Hassan |
Art Director |
| Richard Forbes-Robertson |
Agency Producer |