2011 Winners & Shortlists

TAKE OFF

Bronze
BrandMERCEDES-BENZ
Product/ServiceMERCEDES C 63 AMG
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryCars & Automotive Services
Entrant Company:IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency:IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production Company:BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES

Brief Explanation

A commercial aired on Emirates in-flight movie screens at exactly the same time as the plane was accelerating down the runway allows viewers to watch the car accelerate, while experiencing the incredible G-Force for themselves (experiencing the closest feeling to an actual test drive).

Credits

Name Role
Fouad Abdel Malak Executive Creative Director
Jennie Morris/Jeremy Southern Creative Director
Grant McGrath/Darren McCall/Jeremy Southern Copywriter
Andrej Arsenijevic/Mark Held Art Director
Azza Abou Al Magd Agency Producer
Fadi El Aswad Account Supervisor
Ashraf J. Tamim Advertiser's Supervisor
Executive Producer: Shane Martin Producer
Omar Abbas Director
Albert Lorenzo Account Manager