| Brand | PEPSICO |
| Product/Service | 7UP |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Drinks |
| Entrant Company: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Production Company: | THE WORKS Beirut, LEBANON |
Brief Explanation
7up believes that a simpler life is a richer life.
When you strip away all that‘s unnecessary, life gets simpler and you finally get the room to amplify everything that makes you happy.
To communicate this insight, we’ve created a campaign that shows a complicated and extreme way to get refreshed versus the simple 7up way.
Credits
| Fouad Abdel Malak |
Executive Creative Director |
| Andrej Arsenijevic/Marie Claire Maalouf |
Copywriter |
| Marie Claire Maalouf/Andrej Arsenijevic |
Art Director |
| Mayssa Al Azem |
Agency Producer |
| Ibrahim Yacoub |
Account Supervisor |
| Rafik Lawendy |
Advertiser's Supervisor |
| Hiba Mahmoud |
Producer |
| Timothy Kendall |
Director |
| The Gate/Chimney Pot |
Post Production |
| Philip Khayat (Music Composer) |
Music |