| Brand | DACIA/GROUPE RENAULT |
| Product/Service | LOGAN |
| Entrant | JWT CASABLANCA, MOROCCO |
| Category | Cars & Automotive Services |
| Entrant Company: | JWT CASABLANCA, MOROCCO |
| Advertising Agency: | JWT CASABLANCA, MOROCCO |
| Production Company: | PREVIEW S.A.R.L Casablanca, MOROCCO |
Brief Explanation
PROBLEM : Every single communication in the automotive sector pushes sales by offering FREE superficial options, such as : park assist, alarm,... STRATEGY : Stay true to Dacia's DNA, ‘real value for money’.
INSIGHT : All streets in Morocco, are equipped with a person, whose job is to assist you park your car. Therefore, no need for a park assist sensor since it is replaced by a 'living one’, less expensive and user friendly.
Credits
| JWT Casablanca |
Chief Creative Officer |