PROBLEM : Every single communication in the automotive sector pushes sales by offering FREE superficial options, such as : park assist, alarm,... STRATEGY : Stay true to Dacia's DNA, ‘real value for money’.
INSIGHT : All streets in Morocco, are equipped with a person, whose job is to assist you park your car. Therefore, no need for a park assist sensor since it is replaced by a 'living one’, less expensive and user friendly.