| Brand | DIAGEO |
| Product/Service | JOHNNIE WALKER |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Corporate Image |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
| Production Company: | INTAJ THE PRODUCTION HOUSE Beirut, LEBANON |
Brief Explanation
Johnnie Walker wanted to launch a campaign to build their brand’s philosophy of progress, Keep Walking. In a country where the youth continues to emigrate looking for bigger opportunities, we wanted to be inspiring by launching a National Cause, “Keep Walking Lebanon.” The face of the campaign was Bernard Khoury, who is one of the few architects who fought for a leading innovative role in the face of the reconstruction machine that is rebuilding Post War Lebanon. This TVC is an insight into the inspiring journey of Bernard Khoury’s career that produced some of the finest landmarks in Lebanon and received worldwide acclaim.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Areej Mahmoud |
Creative Director |
| Salem Habbous |
Copywriter |
| Peter Mouraccade |
Account Supervisor |
| Danielle Moussalli |
Producer |
| Jamie Rafn |
Director |
| Apollo Studios |
Music |
| Hisham Kekhia |
Account Manager |
| Michael Chaftari |
Planner |
| Jon Shard |
Director Of Photography |