2011 Winners & Shortlists

SOUNDS

Bronze
BrandFREQUENCY
Product/ServiceSOUND DESIGN STUDIO
EntrantFP7/EGY Giza, EGYPT
CategoryBusiness Equipment & Services
Entrant Company:FP7/EGY Giza, EGYPT
Advertising Agency:FP7/EGY Giza, EGYPT
Production Company:FORTUNE PROMOSEVEN Cairo, EGYPT

Brief Explanation

"Frequency – a new startup sound design studio - founded and started its business in Egypt recently by a group of young talented sound engineers. Sticking to its name (Frequency), the owners – who are considered among the strong talents in Egypt wanted to hit the market as fast as they can, and record recognition with an unprecedented “frequency”. The brief was simple, Frequency wanted to tell people how a sound design “Vision” could ad to a story. So we came up with a simple idea, show the other side of the story; show how Frequency’s sound design vision could ad to a story and even change it upside down. Once the video was made, it was shared on Facebook, mobile phones and even sent by e-mail to all the Advertising, Media and Filmmaking network. And since the producers’ network and circle of friends is very tight in Egypt, it took only 2 days to be the talk of the “media town”!! 3 days later, it was on almost every computer and phone, shared on Facebook and sent through e-mails and it totally registered with people as a sound design studio that has a vision and thinks differently; it also made them proud. "

Credits

Name Role
Hisham Kharma Creative Director
Sherif Doss/Omar Ahwani Copywriter
Fady Youssef Art Director
Heba Radwan Agency Producer
Hisham Kharma/Montasser Khalil Director
Khaled Khidr Editor
Hosny Ali Sound Design/Arrangement
Associate Creative Director/Montasser Khalil Other Credits