2011 Winners & Shortlists

COKE TURN BEACH

BrandCOCA COLA EGYPT
Product/ServiceCOCA COLA
EntrantFP7/EGY Giza, EGYPT
CategoryDrinks
Entrant Company:FP7/EGY Giza, EGYPT
Advertising Agency:FP7/EGY Giza, EGYPT
Production Company:BROADCAST Cairo, EGYPT

Brief Explanation

The idea was to communicate the twistable cap of the World Cup edition bottle by replacing bottle openers with human hands in a creative way.

Credits

Name Role
Abdelsalam Abdelsalam/Mohamed Elzayat Creative Director
Mohamed Hammady Copywriter
Ahmed Hafez Art Director
Heba Radwan Agency Producer
Ahmed Fayez/Mostafa Shady Account Supervisor
Mohamed Hany/Ali Farrag Account Manager