2011 Winners & Shortlists

IRON

BrandDOMTY
Product/ServiceWHITE CHEESE
EntrantFP7/EGY Giza, EGYPT
CategoryFoods
Entrant Company:FP7/EGY Giza, EGYPT
Advertising Agency:FP7/EGY Giza, EGYPT
Production Company:FORTUNE PROMOSEVEN Cairo, EGYPT

Brief Explanation

Since we are what we eat, anything that we eat is reflected on our attidues, acts and even our looks, so if we eat healthy food it shows on us and vice versa. Domty is a white natural cheese which doesn't include any preservatives so the whole idea is to encourage people to eat healthy natural food (Domty) to avoid system malfunction.

Credits

Name Role
Hisham Kharma Creative Director
Omar Ahwani Copywriter
Mahmoud Fathi/Khaled Khidr Art Director
Heba Radwan Agency Producer
Hisham Nagi Account Supervisor
Ramy Attallah Account Manager
Associate Creative Director : Montasser Khalil Other Credits