2011 Winners & Shortlists
HUSTLERS
Grand Prix
Campaign
1 of 2
2 of 2
| Brand | HARVEST FOODS |
| Product/Service | BAWADI HALVA SPREAD |
| Entrant | ELEPHANT Cairo, EGYPT |
| 2 of 2 Campaign | |
| Category | Foods |
| Entrant Company: | ELEPHANT Cairo, EGYPT |
| Advertising Agency: | ELEPHANT Cairo, EGYPT |
| Production Company: | ELEVEN Cairo, EGYPT |
Brief Explanation
in egypt, Halva is associated with prison. it is the most common food for inmates. in films as well as tv series, inmates are always shown eating Halva. When visiting someone in prison you usually bring them bread and halva. to say "we ate bread and halva together" is to say "we spent time together"Credits
| Name | Role |
|---|---|
| Ali Ali/Maged Nassar | Creative Director |
| Ali Ali/Maged Nassar | Copywriter |
| Ali Ali/Maged Nassar | Art Director |
| Mohamed Murad | Producer |
| Ali Ali | Director |
| Mohsen Abdelwahab | Editor |
| Frequency | Sound Design/Arrangement |
| Gamal El Bouchie | Director Of Photography |