2011 Winners & Shortlists

HOW WE ROLL

BrandAUJAN
Product/ServiceBARBICAN DRINK
EntrantFACE TO FACE Dubai, UNITED ARAB EMIRATES
CategoryDrinks
Entrant Company:FACE TO FACE Dubai, UNITED ARAB EMIRATES
Advertising Agency:FACE TO FACE Dubai, UNITED ARAB EMIRATES
Production Company:PHOENIX FILMS dxb Dubai, UNITED ARAB EMIRATES

Brief Explanation

"Barbican How We Roll" is one of three new TV executions within the ongoing Barbican campaign. This highly successful campaign, now entering its third phase, continues to follow the principle of offering real Barbican drinkers a platform for self-expression. This particular execution shows Barbican drinkers doing what they have always done - telling us about themselves, their lives, their friendships etc - but this time they're expressing themselves through a genre of music that is hugely popular within their lives: hip-hop.

Credits

Name Role
Ralph Roden Chief Creative Officer
Ralph Roden/Mike Sands Creative Director
Ralph Roden Copywriter
Ralph Roden Art Director
Mohamed Hammad Account Supervisor
Ahmed Shaboury Advertiser's Supervisor
Guy Sinclair Producer
Chadi Younes Director
Sadanand Chhatbar Editor
Creative Force Sound Design/Arrangement
Nirvina Digital Post Post Production
Toufic Tabbal Cameraman
Toufic Tabbal Lighting
Phat Mo Music
Ralph Roden/Mark Sell Planner
Toufic Tabbal Cinematographer
Toufic Tabbal Director Of Photography
Nirvina Digital Post EditingCompany