| Brand | BAESHEN |
| Product/Service | RABEA TEA |
| Entrant | LEO BURNETT SAUDI ARABIA Jeddah, SAUDI ARABIA |
| Category | Drinks |
| Entrant Company: | LEO BURNETT SAUDI ARABIA Jeddah, SAUDI ARABIA |
| Advertising Agency: | LEO BURNETT SAUDI ARABIA Jeddah, SAUDI ARABIA |
| Production Company: | FINAL CUT Cairo, EGYPT |
Brief Explanation
This ad displays a local social frustration, particularly the difficulty of getting married these days. The ad shows the big load that the father-in-law expects from the groom (high costs of making the wedding, the dowry, and so on). These requests are very hard for the groom (who is a regular guy) to meet, so breaks away from this pressure by relaxing with a cup of Rabea Tea.
Credits
| Mohammed Bahmishan |
Creative Director |
| Mohammed Bahmishan |
Copywriter |
| Gabriel Abu Daher |
Agency Producer |
| Georges Maktabi |
Advertiser's Supervisor |
| Amr Gouda |
Producer |
| Mohamed Kalawi |
Director |
| Richard Nakhle |
Editor |
| Hedgehog |
Post Production |
| Hedgehog |
Animation |
| Yasmin Barmada |
Account Manager |
| Hedgehog |
EditingCompany |