2011 Winners & Shortlists

INTERVIEW

BrandBAESHEN
Product/ServiceRABEA TEA
EntrantLEO BURNETT SAUDI ARABIA Jeddah, SAUDI ARABIA
CategoryDrinks
Entrant Company:LEO BURNETT SAUDI ARABIA Jeddah, SAUDI ARABIA
Advertising Agency:LEO BURNETT SAUDI ARABIA Jeddah, SAUDI ARABIA
Production Company:FINAL CUT Cairo, EGYPT

Brief Explanation

This ad displays a local social frustration, particularly the difficulty of finding a job. The ad shows how an applicant keeps applying to different companies, and in every interview he repeats his qualifications of being a good English speaker (which is a necessity for most jobs). All employers do not take him seriously, so he gets really frustrated and breaks a way for a moment by relaxing with a cup of Rabea Tea.

Credits

Name Role
Mohammed Bahmishan Creative Director
Mohammed Bahmishan Copywriter
Gabriel Abu Daher Agency Producer
Georges Maktabi Advertiser's Supervisor
Amr Gouda Producer
Mohamed Kalawi Director
Richard Nakhle Editor
Hedgehog Post Production
Hedgehog Animation
Yasmin Barmada Account Manager
Hedgehog EditingCompany