2011 Winners & Shortlists

AIRPORT

BrandBAESHEN
Product/ServiceRABEA TEA
EntrantLEO BURNETT SAUDI ARABIA Jeddah, SAUDI ARABIA
CategoryDrinks
Entrant Company:LEO BURNETT SAUDI ARABIA Jeddah, SAUDI ARABIA
Advertising Agency:LEO BURNETT SAUDI ARABIA Jeddah, SAUDI ARABIA
Production Company:FINAL CUT Cairo, EGYPT

Brief Explanation

This ad displays a local social frustration, particularly the inconvenience Arabs face when it comes to traveling. The ad shows how the character keeps getting checked and checked by the airport security, until he reaches the peak of being really frustrated as he’s almost fully unclothed, so he breaks away from this frustration by relaxing with a cup of Rabea Tea.

Credits

Name Role
Mohammed Bahmishan Creative Director
Mohammed Bahmishan Copywriter
Gabriel Abu Daher Agency Producer
Georges Maktabi Advertiser's Supervisor
Amr Gouda Producer
Mohamed Kalawi Director
Richard Nakhle Editor
Hedgehog Post Production
Hedgehog Animation
Yasmin Barmada Account Manager
Hedgehog EditingCompany