Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Entrant Company:
LEO BURNETT CAIRO, EGYPT
Advertising Agency:
LEO BURNETT CAIRO, EGYPT
Production Company:
LIGHTHOUSE FILMS Cairo, EGYPT
2nd Production Company:
NOT TO SCALE London, UNITED KINGDOM
Brief Explanation
Paint is a very low involvement category that lacks any kind of emotion. We wanted to make Scib the first human paints' brand that can create the bond between the paint, the people, and their walls.