| Brand | KIA MOTORS/AL JABR AUTOMOTIVE |
| Product/Service | KIA SOUL |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Cars & Automotive Services |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
| 2nd Advertising Agency: | Y&R Jeddah Jeddah, SAUDI ARABIA |
| Production Company: | MITRA FILM Bucharest, ROMANIA |
Brief Explanation
A young man has a high-impact crash in his Kia Soul. He then finds himself saved by the Guardians - six extremely obese men, who serve as visual metaphors for the six airbags in the Kia Soul, the only car in its category with six airbags.
Credits
| Shahir Zag |
Chief Creative Officer |
| Shahir Zag/Kalpesh Patankar |
Creative Director |
| Shahir Zag/Kalpesh Patankar |
Copywriter |
| Kalpesh Patankar/Shahir Zag |
Art Director |
| Amin Soltani |
Agency Producer |
| Daniel Sabanekh/Nadine Ghossoub |
Account Supervisor |
| Mir Ajmal |
Advertiser's Supervisor |
| Gabi Antal |
Producer |
| Shahir Zag |
Director |
| Raul Skopecz |
Editor |
| Abis Studio/Dubai |
Post Production |
| Nadine Ghossoub |
Planner |
| Max Lemnij |
Cinematographer |
| Abis Studio/Dubai |
EditingCompany |