| Brand | LG ELECTRONICS |
| Product/Service | PAPY PLUS MOBILE PHONE |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Production Company: | EYE-SQUAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
A young woman looking for a dual-sim mobile phone comes across an outdated salesman. As her demands for additional features increases, so does the salesman's exasperation and the size of the handset. Finally, when she asks for something sleeker, his resolve breaks down and he smashes the oversized handset before gleefully handing it over to her, completely unaware that the LG Papy Plus has it all.
Credits
| Shahir Zag |
Chief Creative Officer |
| Shahir Zag/Wilbur D'costa/Guilherme Rangel |
Creative Director |
| Wilbur D'costa/Guilherme Rangel |
Copywriter |
| Guilherme Rangel/Wilbur D'costa |
Art Director |
| Amin Soltani |
Agency Producer |
| Uday Desai |
Account Supervisor |
| Anis Shayoun |
Advertiser's Supervisor |
| Omar Sami |
Producer |
| Siraj Jhaveri |
Director |
| Andrew Durning |
Editor |
| Eggplant |
Sound Design/Arrangement |
| Optix Digital |
Post Production |
| Optix Digital |
Animation |
| George Ninan |
Account Manager |
| Rohit Arora |
Planner |
| Shane Daly |
Cinematographer |
| Optix Digital |
EditingCompany |