| Brand | PEPSICO |
| Product/Service | BARIO MALT DRINK |
| Entrant | DDB Dubai, UNITED ARAB EMIRATES |
| Category | Drinks |
| Entrant Company: | DDB Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | DDB Dubai, UNITED ARAB EMIRATES |
| Production Company: | VIP FILMS Beirut, LEBANON |
Brief Explanation
Bario is a non-alcoholic malt beverage positioned around uplifting the mood of the consumer. In this particular film, the antagonist is a sleazy bluffer who serves as a threat to disrupt the mood of a bunch of friends on a beach. The Bario bottle saves the mood when the consumer in this film - a girl, opens the bottle and the sheer act of opening the bottle saves her from the bluffer, by silencing him.
Credits
| Shehzad Yunus |
Executive Creative Director |
| Firas Medrows |
Creative Director |
| Karim Hassan Sherif/Shehzad Yunus |
Copywriter |
| Firas Medrows |
Art Director |
| Glory Fayad |
Agency Producer |
| Edward Lahoud |
Account Supervisor |
| Marc Challhoub |
Director |
| Shahweeer Saad/Sara Twaijri |
Planner |
| Zubin Mistry |
Cinematographer |
| Zubin Mistry |
Director Of Photography |