| Brand | JUHAYNA |
| Product/Service | NECTAR JUICE |
| Entrant | JWT CAIRO, EGYPT |
| Category | Drinks |
| Entrant Company: | JWT CAIRO, EGYPT |
| Advertising Agency: | JWT CAIRO, EGYPT |
| Production Company: | LIGHTHOUSE FILMS Cairo, EGYPT |
Brief Explanation
When Juhayna asked us to create a campaign that would enable Juhayna Nectar to compete with CSD’s we tried to see natural in a different way. Not as a functional benefit but as a quality in every individual.
Because censorship and fear of expression are common issues among young Egyptians, we create a campaign encouraging youth to “let their nature talk” and express themselves.
At talkjuhayna.com young people would find an open channel to speak their mind about different subjects. No censorship and no fear.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Rich Wakefield |
Executive Creative Director |
| Luciana El-Gebely |
Creative Director |
| May El-Naggar/Mohamed Elayatt |
Copywriter |
| Sally Ghally |
Art Director |
| Reem Megahed |
Agency Producer |
| Nermine Barrada |
Account Supervisor |
| Omar Hilal |
Director |
| Diana George |
Account Manager |