| Brand | UNILEVER GULF |
| Product/Service | LIFEBUOY HAND SANITIZER |
| Entrant | EXPRESSION Dubai, UNITED ARAB EMIRATES |
| Category | Cosmetics & Beauty, Toiletries & OTC Pharmacy |
| Entrant Company: | EXPRESSION Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | EXPRESSION Dubai, UNITED ARAB EMIRATES |
| Production Company: | TH1NG London, UNITED KINGDOM |
Brief Explanation
Cinemagoers were given a sample of Lifebuoy Handwash on entering the cinema: they then saw a film of a germ trying to get through the cinema screen to reach them, but failing, thanks to Lifebuoy protection. The film has a final twist; once you leave the safety of the cinema, you're on your own.
Credits
| Ryan Reed |
Executive Creative Director |
| Ryan Reed |
Creative Director |
| Phil Ramage/Chris Hubert |
Art Director |
| Abeer Awar |
Account Supervisor |
| Scott Feasey |
Advertiser's Supervisor |
| Lydia Russell |
Producer |
| Andy Powell |
Director |