2011 Winners & Shortlists

Brief Explanation

Hyundai “The Egyptian people’s car” was the main sponsor of FIFA world cup 2010, it offered Egyptians a chance to win 40 trips to SA to watch the final game, Hyundai world cup promotion is so tempting that people from all over the world imitating the Egyptian habits to win it. Sorry, it is only for Egyptians the big idea showing people from all over the world are dying to win the prize but since they know that it is limited only to Egyptians, they started to act like Egyptians, from here we were able to show the Egyptians insights that are only done in Egypt but this time was done by people from different nationalities. Which made us make fun of us with a sense of pride “Don’t try to be Egyptian, this offer is only for us, 40 people will travel with Hyundai to the final match to South Africa so in this copy we show an English bus driver trying to immitate Egyptian bus drivers by getting out of the window calling with a loud voice the passengers by the destination he is heading