2011 Winners & Shortlists

Brief Explanation

Hyundai is the most selling car in Egypt with a range of 15 models at reasonable prices ,the biggest sales and service network, All spare parts are available, best resale value, The big idea is built on several insights from the Egyptian psyche. Many Egyptians like to add brand logos to their cars to uplift their image. Also for many Egyptians that cannot afford to buy a car, they like to assemble their cars from a lot of different parts, attempting to get the best parts from everywhere and it doesn’t cost a lot, and finally they add brand logos such as Mercedes & BMW. it ends up looking funny and odd. Thus we had formulated a story called ‘don’t try to be a wise guy’ We built a character called Hindawi, this guy is trying to be a wise guy, always wanting to get the best deal, the better offer, the cooler aspect in fact he wants to be a Hyundai guy. he built a car from scratch and believes it’s a Hyundai car. After building the car he believed his lie and is attempting to get the Hyundai benefits.