2011 Winners & Shortlists

I WISH EVERYTHING WAS CHEVROLET

BrandGENERAL MOTORS EGYPT/AL MANSOUR AUTOMOTIVE COMPANY
Product/ServiceCHEVROLET RANGE
EntrantFP7/EGY Giza, EGYPT
CategoryCars & Automotive Services
Entrant Company:FP7/EGY Giza, EGYPT
Advertising Agency:FP7/EGY Giza, EGYPT
Production Company:THE HOUSE PRODUCTIONS Cairo, EGYPT

Brief Explanation

The ad communicates the fact that Chevrolet has set the benchmark in perfection/good standards which in turn makes you wish that everything around was Chevrolet. This is to emphasie on the fact that Chevrolet carries all the good values of trust, reliability & success.

Credits

Name Role
Ihab Hazem Creative Director
Ihab Hazem Copywriter
Magdy Aziz Art Director
Heba Radwan Agency Producer
Ahmed Marzouk Account Supervisor
Ahmed Sherbiny Account Manager