| Brand | CARRIER |
| Product/Service | SMART QX12 AIR CON |
| Entrant | FP7/EGY Giza, EGYPT |
| Category | Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
| Entrant Company: | FP7/EGY Giza, EGYPT |
| Advertising Agency: | FP7/EGY Giza, EGYPT |
| Production Company: | THE HOUSE PRODUCTIONS Cairo, EGYPT |
Brief Explanation
Something that most Egyptians are familiar with is how sometimes electricity is affected when their AC or any other household with high consumption power turns on. We brought this notion to life by taking it further and showing how your normal AC consumes more power than what is needed by eating up electricity from all over the city.
Credits
| Hisham Kharma |
Creative Director |
| Sherif Doss/Omar Ahmwani |
Copywriter |
| Mahmoud Fathy/Khaled Khidr |
Art Director |
| Heba Radwan |
Agency Producer |
| Maram Omran |
Account Supervisor |
| Sharif Eissa |
Account Manager |
| Associate Creative Director : Montasser Khalil |
Other Credits |