2011 Winners & Shortlists

PHENOMENON

BrandHOME CITY
Product/ServiceSTORE SALE
EntrantCLEMENTINE Beirut, LEBANON
CategoryHousehold, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Entrant Company:CLEMENTINE Beirut, LEBANON
Advertising Agency:CLEMENTINE Beirut, LEBANON
Production Company:FINAL CUT Beirut, LEBANON

Brief Explanation

This commercial shows the strong effect of Home City Sale Festival phenomenon and its reflection on people’s behavior. The Sale Festival creating a huge rush on delivery, our character decides to do it himself, using his very precious and rare Citroën. The Home City phenomenon is powerful enough to push a person, maniac about his belongings, to break the rules and change his furniture.

Credits

Name Role
Sami Saab Creative Director
Sami Saab Copywriter
Nadim Zgheib Art Director
Cynthia Khoury Agency Producer
Georges Najm Account Supervisor
Tony Herro Advertiser's Supervisor
Corinne Sanan Producer
Jad Awwad Director
Marc El Hachem Editor
Final Cut Post Production
Joe Dassin French Song "et Si Tu N'existais Pas" Music
Georges Najm Planner
Fady Kassem Director Of Photography
Final Cut EditingCompany