2011 Winners & Shortlists

SWEET NOTHINGS

BrandPEPSICO
Product/ServiceBARIO MALT DRINK
EntrantDDB Dubai, UNITED ARAB EMIRATES
CategoryDrinks
Entrant Company:DDB Dubai, UNITED ARAB EMIRATES
Advertising Agency:DDB Dubai, UNITED ARAB EMIRATES
Production Company:VIP FILMS Beirut, LEBANON

Brief Explanation

Bario is a non-alcoholic malt beverage positioned around uplifting the mood of the consumer. In this particular film, the antagonist is a nagging, spoilt young wife who manages to disturb our hero's football recap. Her squeaky antics have indeed been threatening to the mood. What else better than to have a Bario, and with the opening of the bottle, our hero silences his wife and enjoys his moment.

Credits

Name Role
Shehzad Yunus Executive Creative Director
Firas Medrows Creative Director
Karim Hassan Sherif/Shehzad Yunus Copywriter
Firas Medrows Art Director
Glory Fayad Agency Producer
Edward Lahoud Account Supervisor
Marc Challhoub Director
Shahweeer Saad/Sara Twaijri Planner
Zubin Mistry Cinematographer
Zubin Mistry Director Of Photography