| Brand | EGYPTIAN TOURISM AUTHORITY |
| Product/Service | EGYPTIAN TOURISM |
| Entrant | JWT CAIRO, EGYPT |
| Category | Travel, Transport, Entertainment & Leisure |
| Entrant Company: | JWT CAIRO, EGYPT |
| Advertising Agency: | JWT CAIRO, EGYPT |
| Production Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
Brief Explanation
The TV idea is about the experiences of Egypt through the eyes of different travelers in a feast of light, color and music.
The main theme is a traveler’s personal experience of Egypt. The right amount of macro-shots and micro-shots are mixed to create a perfect balance between awe-inspiring shots of the beauty of Egypt, and more intimate details that attempt to place the viewer in the shot to add a strong atmosphere of intimacy.
The structure is one resembling an exhilarating itinerary; like a visual diary of a traveler’s fun-filled and mystical journey around Egypt.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Rich Wakefield |
Executive Creative Director |
| Rania Makarem |
Creative Director |
| May El-Naggar |
Copywriter |
| Marina Dupre |
Art Director |
| Khaled Zaki |
Agency Producer |
| Rasha Georgy |
Account Supervisor |
| Melanie Bridge |
Director |
| John Toon |
Cinematographer |