| Brand | STC |
| Product/Service | INTERNET TV CONSOLE |
| Entrant | LEO BURNETT Riyadh, SAUDI ARABIA |
| Category | Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
| Entrant Company: | LEO BURNETT Riyadh, SAUDI ARABIA |
| Advertising Agency: | LEO BURNETT Riyadh, SAUDI ARABIA |
Brief Explanation
(Saudi Telecom) STC launched a new internet TV console in 2010, Invision.
We created advertisments that would appear inside popular Arabic programmes and show the benefits of Invision first hand. We identified unmissable moments in high loyalty programs and paused, rewinded or recorded epic and important scenes after they happened to emphasize this.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Jonathan Horner |
Creative Director |
| Sami Saleh/Jonathan Horner |
Copywriter |
| Sami Saleh/Jonathan Horner |
Art Director |
| Leo Burnett |
Producer |
| Leo Burnett |
Director |
| Leo Burnett |
Animation |
| Leo Burnett |
EditingCompany |