| Brand | HSBC |
| Product/Service | BANK |
| Entrant | JWT Beirut, LEBANON |
| Category | Best Use of Ambient Media: Large Scale |
| Entrant Company: | JWT Beirut, LEBANON |
| Advertising Agency: | JWT Beirut, LEBANON |
Credits |
Results and Effectiveness
Many visitors passed by HSBC's new branch, due to curiosity and interest.
Creative Execution
Now with the world’s local bank was opening its new branch in Ashrafieh,and we needed to communicate the good news to the people living in this well-knit community.We made use of the HSBC re line border, a design icon in all HSBC communication. The red line framed the outdoor across the street from the new HSBC branch.We then extended the red line out of the outdoor to continue down on to the pavement as a red carpet. It crossed the street and directed the audience from the outdoor straight to the entrance door of the new HSBC Ashrafieh Branch.
Insights, Strategy and the Idea
With offices in 86 countries around the world, HSBC belnds with different cultures from across the world every day.
Credits