2010 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Media Agency Country Award
A01 Best Use of Television/Cinema
PERFECT 10
SONY ERICSSON / W595 & W705 MOBILE PHONES
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
Short List
INFORMATION AT YOUR FINGER TIPS
SONY ERICSSON / XPERIA MOBILE PHONE
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
Short List
BLACK ABAYA
HENKEL / PERSIL BLACK
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Bronze
KIT KAT CHUNKY
NESTLÉ / KIT KAT CHUNKY
MEDIAINSIGHT Dubai UNITED ARAB EMIRATES MEDIAINSIGHT Dubai UNITED ARAB EMIRATES
Silver
BE A MAN
AHRAM BEVERAGES / BIRELL
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Gold
MEET DUBAI
EMIRATES AIRLINES / DUBAI
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Silver
A02 Best Use of Magazines/Newspapers
7DAYS
BEIERSDORF MIDDLE EAST / BEAUTY AND CARE PRODUCTS
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
REV IT OUT LOUD
GM - CHEVROLET / CHEVROLET CAMARO
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Silver
MANGATASTIC CRUZE
GM - CHEVROLET / CHEVROLET CRUZE
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Short List
WHAT COLOR IS YOUR LIFE?
SAMSUNG / CORBY
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Short List
A03 Best Use of Standard Outdoor
SLEEPING BUS
SCJ / BAYGON
HORIZON DRAFTFCB Beirut LEBANON BRAND CONNECTION Beirut LEBANON
Short List
AUDI Q7
ETS. KETTANEH / AUDI Q7
IMPACT BBDO Beirut LEBANON MEDIA DIRECTION OMD Beirut LEBANON
Gold
LAUNCH OF TOUCHSMART
HP / HP TOUCHSMART
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Silver
SHOW OF WHITE
PERSIL / PERSIL WHITE
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Bronze
A04 Best Use of Ambient Media: Small Scale
NCB ONLINE CAMPAIGN
NCB / BANK
FULLSTOP ADVERTISING Jeddah SAUDI ARABIA
Silver
TICKET STAMP PROMOTION
BERLITZ / LANGUAGE CENTER
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
BANDANA CROWD PLEASER
MOBILY / TELECOMMUNICATION SERVICE PROVIDER
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
KEY IN THE IGNITION
T.GARGOUR & FILS / MERCEDES C-CLASS
JWT Beirut LEBANON
Gold
THE TAPE THAT WENT PLACES
MARIE FRANCE BODYLINE / SLIMMING CENTRE
WUNDERMAN Dubai UNITED ARAB EMIRATES
Short List
CHATEAU KSARA “EVERY BOTTLE TELLS A STORY”
CHATEAU KSARA / WINE
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
Short List
LIVE SLEEPERS
GLAXOSMITHKLINE / BREATHE RIGHT
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Short List
A05 Best Use of Ambient Media: Large Scale
A REAL 3D EXPERIENCE
A&H / PROPERTY DEVELOPMENT
JWT Beirut LEBANON
Bronze
FASHION VICTIMS
ACRES HOLDING / LE MALL FASHION BRAND
JWT Beirut LEBANON
Short List
THE VALUABLE DUMPSTER
TAKE MY JUNK / CHARITY
WUNDERMAN Dubai UNITED ARAB EMIRATES
Gold
STICKY POSTERS
EMIRATES ENVIRONMENTAL GROUP / RECYCLING
WUNDERMAN Dubai UNITED ARAB EMIRATES
Silver
AT THE CAR WASH YEAH!
GLAXOSMITHKLINE / SENSODYNE ISO-ACTIVE
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Short List
A06 Best Use of Special Events And Stunt/Live Advertising
DUSTVERTISING
BP/CASTROL / BP VISCO ENGINE OIL
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
SAFE & STYLE LIVE
VOLVO/MASSIMO DUTTI / SEATBELT ANNIVERSARY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
EHKINEH, PLEASE CALL ME BACK
ALFA - MANAGED BY ORASCOM / TELECOM
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
Gold
SHUT DOWN THE RECESSION
GM AUTOFEST / CHEVROLET & GMC RANGE
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Silver
A07 Best Use of Digital Media (Including Internet, Mobile Devices, etc)
HOTSPOTS PROMOTION
THE ECONOMIST / THE ECONOMIST
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
BOGA CIDRE VIRAL
SFBT / BOGA CIDRE
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA MINDSHARE Tunis TUNISIA
Bronze
DROP 2KG IN 2 WEEKS
KELLOGG'S / SPECIAL K
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
THINGS TO DO BEFORE 30
PEPSICO INTERNATIONAL / PEPSIMAX
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
GUESS THE MYSTERY FLAVOUR
SAUDI SNACKS FOOD / DORITOS
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Bronze
GREAT STORIES BEHIND GREAT PICTURES
CANON MIDDLE EAST / DIGITAL CAMERA
PHD Dubai UNITED ARAB EMIRATES PHD Dubai UNITED ARAB EMIRATES
Silver
SAVE CHRISTMAS
ACRES HOLDING / LE MALL
JWT Beirut LEBANON
Silver
AHLAN MSN!
MICROSOFT MEA / MSN
WUNDERMAN Dubai UNITED ARAB EMIRATES
Short List
UNDER THE ABAYA
PROCTER & GAMBLE / BRAUN SILK-EPIL
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Short List
CAR WARS: DOUBLE AGENTS
GM - CHEVROLET / CHEVROLET BRAND
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Gold
B01 Corporate Information
GROWTH NEEDS NURTURE
UNILEVER / PONDS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
PRINT-BRAND ESSENCE
JWT / ADVERTISING AGENCY
JWT Riyadh SAUDI ARABIA
Short List
BE AT YOUR BEST
NESTLÉ / NESTLÉ
ZENITHMEDIA Dubai UNITED ARAB EMIRATES ZENITHMEDIA Dubai UNITED ARAB EMIRATES
Short List
B02 Consumer Products
MOVIES IN MOTION
SONY ERICSSON / C905 MOBILE PHONE
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
Short List
BOGA CIDRE DHAFER CAMPAIGN
SFBT / BOGA CIDRE
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA MINDSHARE Tunis TUNISIA
Bronze
BLACK ABAYA
HENKEL / PERSIL BLACK
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
GUESS THE MYSTERY FLAVOUR
SAUDI SNACKS FOOD / DORITOS
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Silver
GREAT STORIES BEHIND GREAT PICTURES
CANON MIDDLE EAST / DIGITAL CAMERA
PHD Dubai UNITED ARAB EMIRATES PHD Dubai UNITED ARAB EMIRATES
Short List
KEY IN THE IGNITION
T.GARGOUR & FILS / MERCEDES C-CLASS
JWT Beirut LEBANON
Short List
EXOTICA VALENTINE'S MAKE A MOVE
EXOTICA / FLOWER SHOP
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
Bronze
LAUNCH OF TOUCHSMART
HP / HP TOUCHSMART
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
SHOW OF WHITE
PERSIL / PERSIL WHITE
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
BE A MAN
AHRAM BEVERAGES / BIRELL
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Bronze
CONFESSIONS OF CORPORATE SPIES
GM - CHEVROLET / CHEVROLET BRAND
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Gold
B03 Consumer Services
TOUCH & WIN
HP / HP GITEX
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
EHKINEH, PLEASE CALL ME BACK
ALFA - MANAGED BY ORASCOM / TELECOM
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
Gold
BE HEARD CAMPAIGN
DU / DUMOBITELECOMMUNICATIONS PROVIDER
LEO BURNETT DUBAI UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Silver
MEET DUBAI
EMIRATES AIRLINES / DUBAI
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Bronze
B04 Business Equipment & Services
INFORMATION AT YOUR FINGER TIPS
SONY ERICSSON / XPERIA MOBILE PHONE
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
Silver
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
RAMADAN STICKERS
AL SAFADI RESTAURANT / FOOD DONATION INITIATIVE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
THE VALUABLE DUMPSTER
TAKE MY JUNK / CHARITY
WUNDERMAN Dubai UNITED ARAB EMIRATES
Bronze
DRESSING THE NEED IN EID
PROCTER & GAMBLE EGYPT / TIDE LAUNDRY DETERGENT
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Silver
STICKY POSTERS
EMIRATES ENVIRONMENTAL GROUP / RECYCLING
WUNDERMAN Dubai UNITED ARAB EMIRATES
Bronze
C01 Best Integrated Media Campaign
MOVIES IN MOTION
SONY ERICSSON / C905 MOBILE PHONE
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
Silver
BAB AL HARA
SONY ERICSSON / W995 MOBILE PHONE
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
Short List
GUESS THE MYSTERY FLAVOUR
SAUDI SNACKS FOOD / DORITOS
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Bronze
WALK THE TALK
KAYA SKIN CLINIC / SKIN CARE CENTRE
PHD Dubai UNITED ARAB EMIRATES PHD Dubai UNITED ARAB EMIRATES
Short List
LE MALL LAUNCH
ACRES HOLDING / LE MALL
JWT Beirut LEBANON
Bronze
EXOTICA VALENTINE'S MAKE A MOVE
EXOTICA / FLOWER SHOP
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
Silver
CONFESSIONS OF CORPORATE SPIES
GM - CHEVROLET / CHEVROLET BRAND
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Grand Prix