2010 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Media Agency Country Award
A01 Best Use of Television/Cinema
VERY IMPORTANT APARTMENT
COCA-COLA / COCA-COLA LIGHT
MEMAC OGILVY & MATHER Manama BAHRAIN MINDSHARE Dubai UNITED ARAB EMIRATES
BE AT YOUR BEST
NESTLÉ / NESTLÉ
ZENITHMEDIA Dubai UNITED ARAB EMIRATES ZENITHMEDIA Dubai UNITED ARAB EMIRATES
PERFECT 10
SONY ERICSSON / W595 & W705 MOBILE PHONES
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
Short List
BAB AL HARA
SONY ERICSSON / W995 MOBILE PHONE
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
INFORMATION AT YOUR FINGER TIPS
SONY ERICSSON / XPERIA MOBILE PHONE
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
Short List
KUWAIT'S FIRST TVC EPISODES
WATANIYA TELECOM / RAMADAN GREETING
IMPACT & ECHO BBDO Safat KUWAIT ZENITHMEDIA KUWAIT Salmiya KUWAIT
BLACK ABAYA
HENKEL / PERSIL BLACK
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Bronze
RED DRESS COMPETITION
KELLOGG'S / SPECIAL K
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
VALUE OF A COIN
PEPSICO INTERNATIONAL / PEPSI
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
KIT KAT CHUNKY
NESTLÉ / KIT KAT CHUNKY
MEDIAINSIGHT Dubai UNITED ARAB EMIRATES MEDIAINSIGHT Dubai UNITED ARAB EMIRATES
Silver
NISSAN MAXIMA
NISSAN / MAXIMA
MINDSHARE Dubai UNITED ARAB EMIRATES MINDSHARE Dubai UNITED ARAB EMIRATES
TUNIS 2050
MOULIN; DELICE DANONE; VIVA / MOULIN
CGS Tunis TUNISIA
BE A MAN
AHRAM BEVERAGES / BIRELL
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Gold
A DESTINATION IN ITSELF
EMIRATES / TERMINAL 3
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
MEET DUBAI
EMIRATES AIRLINES / DUBAI
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Silver
CANS PRODUCTIONS
KRAFT / KRAFT CHEDDAR
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
RECIPES TO FAME
KRAFT / KRAFT CHEDDAR
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
PRICELESS MOMENTS
KRAFT / OREO
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
DELICIOUS DESTINATIONS
KRAFT / TANG
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
MAX FACTOR GETS A MAKEOVER
PROCTER & GAMBLE / COSMETICS
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
BECAUSE HEALTH IS BEAUTY
GLAXOSMITHKLINE / SENSODYNE PRONAMEL
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
LIVING YOUR DREAM
STC / TELECOM
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
A02 Best Use of Magazines/Newspapers
ANTS ENVELOPE
DU / TELECOMMUNICATIONS PROVIDER
LEO BURNETT DUBAI UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
UNITED HOPE SCRATCH-OFF
UNITED HOPE / HUMAN RIGHTS ABUSE
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
INSPIRING RECIPES
BEL GROUP MIDDLE EAST / KIRI CALENDAR
ZENITHMEDIA Dubai UNITED ARAB EMIRATES ZENITHMEDIA Dubai UNITED ARAB EMIRATES
GO RED
WATANIYA TELECOM / TELECOM PROVIDER
ZENITHMEDIA Dubai UNITED ARAB EMIRATES ZENITHMEDIA Dubai UNITED ARAB EMIRATES
LEBANON IN THE YEAR 2051
HSBC / BANK
JWT Beirut LEBANON
BETTER CALL US
TERRANET / TERRABIZ BUSINESS INTERNET
JWT Beirut LEBANON
7DAYS
BEIERSDORF MIDDLE EAST / BEAUTY AND CARE PRODUCTS
HORIZON DRAFTFCB Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
OPERATION JACKET
PORSCHE / AUTOMOTIVES
PARAGON MARKETING COMMUNICATIONS Salmiya KUWAIT
REALITY-VIRTUALITY
GM - CHEVROLET / CHEVROLET CAMARO
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
REV IT OUT LOUD
GM - CHEVROLET / CHEVROLET CAMARO
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Silver
MANGATASTIC CRUZE
GM - CHEVROLET / CHEVROLET CRUZE
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Short List
BURJ OREO
KRAFT / OREO
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
PUZZLES
LAND ROVER / AUTOMOTIVE
Y&R DUBAI UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
WHAT COLOR IS YOUR LIFE?
SAMSUNG / CORBY
STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
Short List
A03 Best Use of Standard Outdoor
SKI
CHÂTEAU MUSAR / RED WINE
HORIZON DRAFTFCB Beirut LEBANON BRAND CONNECTION Beirut LEBANON
SLEEPING BUS
SCJ / BAYGON
HORIZON DRAFTFCB Beirut LEBANON BRAND CONNECTION Beirut LEBANON
Short List
PERSONAL SPACE
DUBAI METRO / DUBAI METRO
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
SEEING MONSTERS IN A BLANK CANVAS
THEJAMJAR / CONTEMPORARY ARTS STUDIO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
AUDI Q7
ETS. KETTANEH / AUDI Q7
IMPACT BBDO Beirut LEBANON MEDIA DIRECTION OMD Beirut LEBANON
Gold
INSPIRING RECIPES
BEL GROUP MIDDLE EAST / KIRI
ZENITHMEDIA Dubai UNITED ARAB EMIRATES ZENITHMEDIA Dubai UNITED ARAB EMIRATES
LAUNCH OF TOUCHSMART
HP / HP TOUCHSMART
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Silver
SHOW OF WHITE
PERSIL / PERSIL WHITE
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Bronze
EXOTICA VALENTINE'S MAKE A MOVE
EXOTICA / FLOWER SHOP
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
A04 Best Use of Ambient Media: Small Scale
NCB ONLINE CAMPAIGN
NCB / BANK
FULLSTOP ADVERTISING Jeddah SAUDI ARABIA
Silver
LIPTON TEA-TAGS
UNILEVER / LIPTON YELLOW LABEL TEA
BRANDCOM MIDDLE EAST Dubai UNITED ARAB EMIRATES
TICKET STAMP PROMOTION
BERLITZ / LANGUAGE CENTER
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
SHISHA KARAOKE
JUMEIRAH GROUP / HARRY GHATTO'S KARAOKE BAR
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
TOUCH & WIN
HP / HP GITEX
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES