2010 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Media Agency Country Award
A07 Best Use of Digital Media (Including Internet, Mobile Devices, etc)
VOLKSWAGEN MEDIA CAMPAIGN
VOLKSWAGEN / GOLF GTI
TBWA\ZEENAH Muscat OMAN
A02 Best Use of Magazines/Newspapers
ANTS ENVELOPE
DU / TELECOMMUNICATIONS PROVIDER
LEO BURNETT DUBAI UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
A05 Best Use of Ambient Media: Large Scale
DIFC
DU / TELECOMMUNICATIONS PROVIDER
LEO BURNETT DUBAI UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
A06 Best Use of Special Events And Stunt/Live Advertising
STEP UP FOR A DREAM
PROCTER & GAMBLE / SHOPPER MARKETING
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
STEP UP FOR A DREAM
PROCTER & GAMBLE / THE STEP UP A DREAM FOUNDATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
C01 Best Integrated Media Campaign
1 PURCHASE = 1 STEP CLOSER TO A DREAM
PROCTER & GAMBLE / THE STEP UP A DREAM FOUNDATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP DUBAI UNITED ARAB EMIRATES
A03 Best Use of Standard Outdoor
SKI
CHÂTEAU MUSAR / RED WINE
HORIZON DRAFTFCB Beirut LEBANON BRAND CONNECTION Beirut LEBANON
A01 Best Use of Television/Cinema
VERY IMPORTANT APARTMENT
COCA-COLA / COCA-COLA LIGHT
MEMAC OGILVY & MATHER Manama BAHRAIN MINDSHARE Dubai UNITED ARAB EMIRATES
B01 Corporate Information
GROWTH NEEDS NURTURE
UNILEVER / PONDS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
B02 Consumer Products
CITYSAFETY BUMPER STICKER
VOLVO / VOLVO CITYSAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B03 Consumer Services
DUSTVERTISING
BP/CASTROL / BP VISCO ENGINE OIL
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B04 Business Equipment & Services
DOWNSIZED FOR RECESSION
MEMAC OGILVY / ADVERTISING AGENCY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A04 Best Use of Ambient Media: Small Scale
NCB ONLINE CAMPAIGN
NCB / BANK
FULLSTOP ADVERTISING Jeddah SAUDI ARABIA
Silver
B04 Business Equipment & Services
INFORMATION AT YOUR FINGER TIPS
SONY ERICSSON / XPERIA MOBILE PHONE
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
Silver
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
RAMADAN STICKERS
AL SAFADI RESTAURANT / FOOD DONATION INITIATIVE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
A07 Best Use of Digital Media (Including Internet, Mobile Devices, etc)
HOTSPOTS PROMOTION
THE ECONOMIST / THE ECONOMIST
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
A06 Best Use of Special Events And Stunt/Live Advertising
DUSTVERTISING
BP/CASTROL / BP VISCO ENGINE OIL
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
B03 Consumer Services
SHISHA KARAOKE
JUMEIRAH GROUP / HARRY GHATTO'S KARAOKE BAR
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B02 Consumer Products
VERY IMPORTANT APARTMENT
COCA-COLA / COCA-COLA LIGHT
MEMAC OGILVY & MATHER Manama BAHRAIN MINDSHARE Dubai UNITED ARAB EMIRATES
A04 Best Use of Ambient Media: Small Scale
LIPTON TEA-TAGS
UNILEVER / LIPTON YELLOW LABEL TEA
BRANDCOM MIDDLE EAST Dubai UNITED ARAB EMIRATES
A03 Best Use of Standard Outdoor
SLEEPING BUS
SCJ / BAYGON
HORIZON DRAFTFCB Beirut LEBANON BRAND CONNECTION Beirut LEBANON
Short List
A05 Best Use of Ambient Media: Large Scale
OFF THE WALL
T. GARGOUR & FILS / JEEP
IMPACT BBDO Beirut LEBANON MEDIA DIRECTION OMD Beirut LEBANON
B01 Corporate Information
PRINT-BRAND ESSENCE
JWT / ADVERTISING AGENCY
JWT Riyadh SAUDI ARABIA
Short List
A02 Best Use of Magazines/Newspapers
UNITED HOPE SCRATCH-OFF
UNITED HOPE / HUMAN RIGHTS ABUSE
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
C01 Best Integrated Media Campaign
SAFE & STYLE CAMPAIGN
VOLVO/MASSIMO DUTTI / SEATBELT ANNIVERSARY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A01 Best Use of Television/Cinema
BE AT YOUR BEST
NESTLÉ / NESTLÉ
ZENITHMEDIA Dubai UNITED ARAB EMIRATES ZENITHMEDIA Dubai UNITED ARAB EMIRATES
A02 Best Use of Magazines/Newspapers
INSPIRING RECIPES
BEL GROUP MIDDLE EAST / KIRI CALENDAR
ZENITHMEDIA Dubai UNITED ARAB EMIRATES ZENITHMEDIA Dubai UNITED ARAB EMIRATES
B01 Corporate Information
BE AT YOUR BEST
NESTLÉ / NESTLÉ
ZENITHMEDIA Dubai UNITED ARAB EMIRATES ZENITHMEDIA Dubai UNITED ARAB EMIRATES
Short List
B04 Business Equipment & Services
BETTER CALL US
TERRANET / TERRABIZ BUSINESS INTERNET
JWT Beirut LEBANON
A05 Best Use of Ambient Media: Large Scale
PRINT-BRAND ESSENCE
JWT / ADVERTISING AGENCY
JWT Riyadh SAUDI ARABIA
A07 Best Use of Digital Media (Including Internet, Mobile Devices, etc)
TOP 8
SONY ERICSSON / W595 & W705 MOBILE PHONES
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
B02 Consumer Products
MOVIES IN MOTION
SONY ERICSSON / C905 MOBILE PHONE
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
Short List
A03 Best Use of Standard Outdoor
PERSONAL SPACE
DUBAI METRO / DUBAI METRO
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
C01 Best Integrated Media Campaign
VERY IMPORTANT APARTMENT
COCA-COLA / COCA-COLA LIGHT
MEMAC OGILVY & MATHER Manama BAHRAIN MINDSHARE Dubai UNITED ARAB EMIRATES
A01 Best Use of Television/Cinema
PERFECT 10
SONY ERICSSON / W595 & W705 MOBILE PHONES
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
Short List
B03 Consumer Services
PAINT YOUR DREAM HOME
HOME CENTRE / HOME CENTRE
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
WALK FOR BONES
FONTERRA / ANLENE MILK
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
A04 Best Use of Ambient Media: Small Scale
TICKET STAMP PROMOTION
BERLITZ / LANGUAGE CENTER
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
A06 Best Use of Special Events And Stunt/Live Advertising
SAFE & STYLE LIVE
VOLVO/MASSIMO DUTTI / SEATBELT ANNIVERSARY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
THE VALUABLE DUMPSTER
TAKE MY JUNK / CHARITY
WUNDERMAN Dubai UNITED ARAB EMIRATES
Bronze
B03 Consumer Services
SUPPORT THE UAE U20'S ABYAD TEAM
ART TV / ART SPORTS
OMD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
A07 Best Use of Digital Media (Including Internet, Mobile Devices, etc)
KHOBZWJBEN
GROUPE DELICE / MILKANA CHEESE
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
A01 Best Use of Television/Cinema
BAB AL HARA
SONY ERICSSON / W995 MOBILE PHONE
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
A03 Best Use of Standard Outdoor
SEEING MONSTERS IN A BLANK CANVAS
THEJAMJAR / CONTEMPORARY ARTS STUDIO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A06 Best Use of Special Events And Stunt/Live Advertising
PAINT YOUR DREAM HOME
HOME CENTRE / HOME CENTRE
MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES MEDIAEDGE:CIA Dubai UNITED ARAB EMIRATES
A05 Best Use of Ambient Media: Large Scale
SOCCER MEETS ART
VISA INTERNATIONAL / FIFA CLUB WORLD CUP 2009 UAE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C01 Best Integrated Media Campaign
89 FANS FROM 89
THE COCA-COLA COMPANY / COCA-COLA
ELEPHANT Cairo EGYPT
B02 Consumer Products
UNKNOWN HISTORY
AUDI MIDDLE EAST / AUDI APPROVED PLUS
JWT DUBAI UNITED ARAB EMIRATES MEDIACOM UAE Dubai UNITED ARAB EMIRATES
B01 Corporate Information
GO RED
WATANIYA TELECOM / TELECOM PROVIDER
ZENITHMEDIA Dubai UNITED ARAB EMIRATES ZENITHMEDIA Dubai UNITED ARAB EMIRATES
A02 Best Use of Magazines/Newspapers
GO RED
WATANIYA TELECOM / TELECOM PROVIDER
ZENITHMEDIA Dubai UNITED ARAB EMIRATES ZENITHMEDIA Dubai UNITED ARAB EMIRATES