| Brand | TUNISIANA |
| Product/Service | VIRAGI |
| Entrant | JWT TUNISIA Tunis , TUNISIA |
| Category | Best Use of Special Events And Stunt/Live Advertising |
| Entrant Company: | JWT TUNISIA Tunis, TUNISIA |
| Advertising Agency: | JWT TUNISIA Tunis, TUNISIA |
Credits |
Results and Effectiveness
In no time, the video was shared online, and was featured in the most Tunisian blogs and groups on Facebook.
As the brand is about living new experiences and sharing them, the movement was a success as it reinforced the brand values.
Unfortunately the football team didn't do that well in the competition, but the good think is that one month later when the Tunisian's handball team won the African Cup, people revived the song, re posted it and re shared the video on the net.
Creative Execution
We wanted to launch a movement of hardcore fans that are still behind their team. We created an hymn and produced the very first Lip Dub in Tunisia, with a cast made of real crazy football fans.
Insights, Strategy and the Idea
The African Football Cup is a major event, Tunisiana had to be part of.
Knowing that the competition is the official sponsor of the Tunisian football team, we had to find a different way to create hype around our brand.
We decided to be the voice of the true supporters (viragi in tunisian) by launching an enthusiastic hymn.
The insight : Following the defeat of the national team in the World Cup Qualifications, people rejected the team and started making fun of them.
Credits