2010 Winners & Shortlists

Results and Effectiveness

A huge success. 23144 players. 1800 fans on the fan page, 1550 fans of the game. This application gave Boga Cidre the modernity boost it needed to fight with its competitors. It was the first interactive filmed game in Tunisia.

Creative Execution

Bogacidre.com is a link to Facebook, where users can participate in the Boga Cidre application – an interactive video depicting Dhafer trying to get his can back from the girl… In the video, we see Dhafer running after the girl in the streets of Tunis. But she always manages to escape from him. By clicking on the right images, the internet user can change the course of the story and help his hero until he gets his Boga Cidre back.

Insights, Strategy and the Idea

In the new Boga Cidre campaign, a young woman steales famous Tunisian actor Dhafer el Abbidine’s can of Boga Cidre. Our challenge was therefore to give life to the campaign and push our target audience to spend time with our brand. 74% of our target audience possesses an account on Facebook. To be in line with its habits as well as to suggest a modern and up to date attitude, we chose to go digital. A 360 campaign was launched in which Dhafer asked people to help him find the girl and get his Boga Cidre back. People could help by going to bogacidre.com and win a surprise gift if they succeeded.