Brand | DU |
Product/Service | TELECOMMUNICATIONS PROVIDER |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Best Use of Magazines/Newspapers |
Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Media Placement: | OMD Dubai, UNITED ARAB EMIRATES |
Credits |
Results and Effectiveness
The Brief: To further promote the BlackBerry services and devices being offered by du.
The Creative: A newspaper envelop was developed as a special media buy. This envelop has a special die-cut of a magnifier with a transparent sheet (representing the magnifying glass), and a message saying “Discover why ants are so organized” (P.1).
Once the person pulls out the newspaper (P.2), it reveals an ant holding a BlackBerry and a message saying “BlackBerry now available from du” printed on the inside part of the envelop (P.3).
Creative Execution
The Brief: To further promote the BlackBerry services and devices being offered by du.
The Creative: A newspaper envelop was developed as a special media buy. This envelop has a special die-cut of a magnifier with a transparent sheet (representing the magnifying glass), and a message saying “Discover why ants are so organized” (P.1).
Once the person pulls out the newspaper (P.2), it reveals an ant holding a BlackBerry and a message saying “BlackBerry now available from du” printed on the inside part of the envelop (P.3).
Insights, Strategy and the Idea
The Brief: To further promote the BlackBerry services and devices being offered by du.
The Creative: A newspaper envelop was developed as a special media buy. This envelop has a special die-cut of a magnifier with a transparent sheet (representing the magnifying glass), and a message saying “Discover why ants are so organized” (P.1).
Once the person pulls out the newspaper (P.2), it reveals an ant holding a BlackBerry and a message saying “BlackBerry now available from du” printed on the inside part of the envelop (P.3).
Credits
Malek Ghorayeb |
Leo Burnett |
Regional Executive Creative Director |
Munah Zahr |
Leo Burnett |
Creative Director |
Edwin Mercene |
Leo Burnett |
Ass Creative Director/Illustrator |
Zaid Alwan |
Leo Burnett |
Copywriter |
Ronald Zouien |
Leo Burnett |
Account Director |
Jad Hindy |
Du |
Vp Head Of Marketing |