| Brand | BAHRAIN AIRPORT COMPANY |
| Product/Service | BAHRAIN INTERNATIONAL AIR SHOW |
| Entrant | JWT BAHRAIN Manama, BAHRAIN |
| Category | Best Use of Special Events And Stunt/Live Advertising |
| Entrant Company: | JWT BAHRAIN Manama, BAHRAIN |
| Advertising Agency: | JWT BAHRAIN Manama, BAHRAIN |
Credits |
Results and Effectiveness
The Results:
- Over BD20,000 worth of PR coverage, including full TV-broadcast tour of chalet and live radio reports.
- Over 140 VIP attendees, with massive curiosity from onlooker.
- Personal congratulations from CEO on a successful first-outing of the Bahrain Airport Company.
- "We stole the thunder of the Bahrain International Airshow" (Marketing Manager, Bahrain Airport Company).
Creative Execution
The Challenge: was to communicate the futuristic vision in one of 50 templated chalets - without damage to the existing structure. The Idea: was to create an experiential brand vision - a welcome into the future.
Insights, Strategy and the Idea
The event: Was the inaugural Bahrain International Airshow 2010 - A gathering of aviation industry professionals and enthusiasts.
Credits
| Elias Haddad |
JWT |
Creative Director |
| Samuel Chazy |
JWT |
Associate Creative Director |
| Susano Saguil |
JWT |
Art Director |
| Degal Pinto |
JWT |
Copy Writer |