| Brand | BEIERSDORF MIDDLE EAST |
| Product/Service | BEAUTY AND CARE PRODUCTS |
| Entrant | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
| Category | Best Use of Ambient Media: Small Scale |
| Entrant Company: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
Credits |
Results and Effectiveness
The creative innovations generated a lot of curiosity and word of mouth about the ideas. We plan to extend the campaign to other markets.
Creative Execution
THE AMBIENT MEDIA USAGE INNOVATION
We adapted an existing object into a powerful metaphor for the product. In selected buildings, the existing fire extinguishers were covered with labels that showed the after shave balm pack and the slogan “When shaving sets your skin on fire”.
Insights, Strategy and the Idea
THE BRIEF
Position Extreme Comfort after shave balm as the soothing solution to razor burn.
THE IDEA
The creative idea was to dramatize the protection offered by Extreme Comfort in a skin emergency.
Credits
| Michael Koeditz |
Horizondraftfcb |
Creative Director |
| Nivine Kawar |
Horizondraftfcb |
Associate Creative Director |
| R Alexander |
Horizondraftfcb |
Senior Copy Writer |
| Dawn Almario |
Horizondraftfcb |
Senior Art Director |