| Brand | BEIERSDORF MIDDLE EAST |
| Product/Service | AFTER SHAVE BALM |
| Entrant | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
| Category | Best Use of Ambient Media: Small Scale |
| Entrant Company: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
Credits |
Results and Effectiveness
The creative innovations generated a lot of curiosity and word of mouth about the ideas. We plan to extend the campaign to other markets.
Creative Execution
THE AMBIENT MEDIA USAGE INNOVATION
We adapted emergency signage to serve as the media vehicle. Standard emergency number signs in buildings were modified to project irritated skin as the “fourth emergency”.
Insights, Strategy and the Idea
THE BRIEF
Position Extreme Comfort after shave balm as the soothing solution to razor burn.
THE IDEA
The creative idea was to dramatize the protection offered by Extreme Comfort in a skin emergency.
Credits
| Michael Koeditz |
Horizondraftfcb |
Creative Director |
| Nivine Kawar |
Horizondraftfcb |
Associate Creative Director |
| R Alexander |
Horizondraftfcb |
Senior Copy Writer |
| Dawn Almario |
Horizondraftfcb |
Senior Art Director |