Brand | TERRANET |
Product/Service | TERRABIZ BUSINESS INTERNET |
Entrant | JWT Beirut, LEBANON |
Category | Business Equipment & Services |
Entrant Company: | JWT Beirut, LEBANON |
Advertising Agency: | JWT Beirut, LEBANON |
Credits |
Results and Effectiveness
Terranet succesfully retained and converted all her business clients into Terrabiz and grew their corporate business by 25%.
Creative Execution
Break the dryness and the seriousness of the service and get in direct touch with our audience. Highlight the benefit of working with Terrabiz through a bit of dark humor for a lasting impression. Attaching real business cards in the magazines is a first in Lebanon. A direct mail with a longer and more detailed story of success and failure was sent to prospect clients.
Insights, Strategy and the Idea
Introduce Terrabiz, the new business Internet division of Terranet (one of the biggest internet providers in Lebanon) to professionals and IT managers emphasizing the benefits of using their services.
Lebanon is behind in IT technologies and innovations. The market is just witnessing some growth in specialized/professional service. it’s still hard to get Business owners to see the benefit.
We personalized the ads, got in direct contact with our audience. What seemed like a simple business card exchange mechanism turned into every businessman’s nightmare: a bad decision that will trigger a chain reaction that might cost him his business.
Though humorous the message was loud and clear “your future depends on it”. The aim was to raise awareness and trigger inquisition.
Credits