2022 Winners & Shortlists

Cultural / Context information for the jury

Dubai is one of the most squeaky-clean cities in the world. Here anything that disturbs its pristine image is considered haram! (means - unaccepted act). Vandalism in Dubai is one such act. It is illegal here to vandalize and can land you in prison for 5 years and a fine of 10,000 AED. Mall of the Emirates again is known to have floors and walls with a mirror-like shine. It is the oldest, most popular, and loved mall of the Emirates (UAE). The clientele here is also crème de la crème, they appreciate and come for the luxurious ambiance of the mall.

Write a short summary of what happens in the digital or ambient execution or campaign.

This was a stunt devised to Launch the world’s largest Banksy Exhibition and bring people to the Mall. We vandalized every wall and pillar in Mall of the Emirates to bring the idea alive. More than 235,116 square meters of area. This was a brave and ballsy move, knowing that vandalism in Dubai is illegal and can land you in prison for 5 years with a fine of 10,000 AED. The stunt not just brought people to art but also brought art to people. Mall of the Emirates still adorns some vandalized walls and pillars which are now art pieces.