| Brand | SAIF BELHASA HOLDING |
| Product/Service | BELHASA DRIVING CENTER |
| Entrant | MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES |
| Category | Breakthrough on a Budget |
|
Idea Creation
|
MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
Authorities in the UAE have recorded over 27 thousand distracted driving violations in the first half of 2021. And with speed limits reaching well over 120 km/h, motorists using their phones while driving sustain lifelong injuries or lose their lives altogether. The problem is quite prominent among teens, with many driving carelessly unbothered by the consequences.
Credits
| Mounir Harfouche |
MullenLowe MENA FZ LLC |
Chief Executive Officer |
| Matthew Butterworth |
MullenLowe MENA FZ LLC |
Managing Director |
| Paul Banham |
MullenLowe MENA FZ LLC |
Concept + Art Direction |
| Michael Habib |
MullenLowe MENA FZ LLC |
Concept + Art Direction |
| Karim Zein |
MullenLowe MENA FZ LLC |
Concept + Copywriting |
| Mounir Mohamad |
MullenLowe MENA FZ LLC |
Production Assistance |
| Zahid Gill |
MullenLowe MENA FZ LLC |
Motion Graphics, Editing, Sound Design |
| Rahul Menon |
MullenLowe MENA FZ LLC |
Videographer |
| Glory Fayad |
MullenLowe MENA FZ LLC |
Producer |
| Mo Younes |
Freelancer |
Film Director |
| Ruffy Natividad |
Saif Belhasa Holding |
Client |
Links
Video URL