Brand | BARAKAT |
Product/Service | JUICES |
Entrant | HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
Category | Consumer Goods |
Idea Creation
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HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
Media Placement
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HAVAS MEDIA Dubai, UNITED ARAB EMIRATES
|
Production
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HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
‘Barakat’ is Arabic for Blessings. And so #BarakatOfTheUAE has a double meaning: ‘Barakat is from here and is of the UAE’ and also ‘blessings of the UAE.’ So we used that to start up a conversation on social: ‘What are your blessings of the UAE?’ and turned all that the people of the country consider blessings into iconic packaging.
The recurring theme was around: Happiness, belonging and ambition. And so with these 3 blessings, we created 3 illustrations, in collaboration with 3 artists. Happiness was brought to life with a splash of colours, almost like a celebration of life exploding in one artwork. For Ambition, we used a lot of pens and eyes to reflect the mind working and planning for a better future. And for Belonging, we created a canvas showing tolerance and diversity through a multitude of nationalities and ethnicities co-existing.
Credits
Fabio Silveira |
Havas Middle East |
General Manager |
Joao Medeiros |
Havas Middle East |
Executive Creative Director |
Serena Abi Aad |
Havas Middle East |
Creative Director |
Michele De Iuliis |
Havas Middle East |
Art Director |
Nagat Idris |
Havas Middle East |
Copywriter |
Moataz Safar |
Havas Middle East |
Art Director |
Alicia McBride |
Havas Middle East |
Art Director |
Arwa Fayed |
Havas Middle East |
Motion Designer |
Daisy Sawaya |
Havas Middle East |
Account Director |
Lara Fatho |
Havas Middle East |
Account Executive |
Farah El Batawi |
Havas Middle East |
Social Media Executive |
Jimmy Azouri |
Havas Middle East |
Videographer |
Amir Shaya |
Havas Middle East |
Photographer |