| Brand | NATIONAL DONATIONS PLATFORM - THE MINISTRY OF HUMAN RESOURCES AND SOCIAL DEVELO |
| Product/Service | DONATIONS |
| Entrant | HRSD MINISTRY Riyadh, SAUDI ARABIA |
| Category | Not-for-profit / Charity / Government |
|
Idea Creation
|
TAKAMOL Riyadh, SAUDI ARABIA
|
|
PR
|
TAKAMOL Riyadh, SAUDI ARABIA
|
Cultural / Context information for the jury
The campaign was launched in Ramadan, the holy month.
It is known to be the super bowl for ads, so as a non-profit we needed to stand out and urge the goodness of people.
Translation. Provide a full English translation of any text.
Donations knocking doors.
Credits
| Raneem Alissa |
Takamol Holding |
Creative Director |
| Sarah Alabdan |
Takamol Holding |
Brand Manager |
| Lujain Alsharbini |
Takamol Holding |
finalizer |
| Atheer Almousa |
Takamol Holding |
finalizer |