Brand | AN NAHAR |
Product/Service | AN NAHAR NEWSPAPER |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Displays |
Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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PR
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IMPACT PORTER NOVELLI Dubai, UNITED ARAB EMIRATES
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Production
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DEJAVU Dubai, UNITED ARAB EMIRATES
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Post Production
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MANGOJAM STUDIO FZ LLC Dubai, UNITED ARAB EMIRATES
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Additional Company
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IMPACT BBDO Beirut, LEBANON
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Cultural / Context information for the jury
As Lebanon was going through a historically critical financial crisis, with necessities getting scarcer every day, an absurd shortage of the ink and paper needed to print ballots threatened a decisive election.
An-Nahar, the leading newspaper driven to defend the country’s fragile democracy, decided not to print on February 2nd. People walked up to the newsstands to find empty racks, carrying nothing but a single message: The ink and paper intended for today’s issue was donated to the printing of voting ballots for the 2022 election. The empty newsstands filled the country, symbolizing the fight to safeguard democracy.
Write a short summary of what happens in the digital or ambient execution or campaign.
On February 1st, the newspaper’s editor-in-chief announced the next day’s special Election Issue, inviting people to be on the lookout for it.
But the special issue of An-Nahar was never printed. On February 2nd, there was no physical newspaper to purchase. Instead, people walked to the newsstands to find empty racks displaying a single message: The ink and paper intended for today’s edition has been sent towards the printing of voting ballots for the 2022 election.
A QR code directed people to the online version of the newspaper. An-Nahar’s iconic empty newsstands filled the country symbolising the fight to safeguard democracy.
The newspaper also stirred up conversation online and called upon publishers, press companies and printing factories to rally behind the cause to exert undeniable pressure on the government. Competing publications also printed the An-Nahar ad, calling for the safeguarding of the elections.
Credits
Dani Richa |
Impact BBDO |
CEO and Chairman |
Azeem Afzal |
Impact BBDO |
CEO |
Ali Rez |
Impact BBDO |
Regional Executive Creative Director |
Ali Rez |
Impact BBDO |
Chief Creative Officer |
Emile Tabanji |
Impact BBDO Beirut |
Managing Director |
Marie Claire Maalouf |
Impact BBDO |
Executive Creative Director |
Yasmina Boustani |
Impact BBDO |
Creative Director |
Joe Abou Khaled |
Impact BBDO Beirut |
Executive Creative Director |
Jarrad Pitts |
Impact BBDO |
Senior Copywriter |
Jad El Rabahi |
Impact BBDO |
Business Unit Director |
Maher Dahdouh |
Impact BBDO |
Senior Copywriter |
Estelle Khayat |
Impact BBDO |
Strategy |
Charly Hatem |
Impact BBDO Beirut |
Videographer |
Sophia Waheed |
Impact BBDO |
Account Executive |
Manasvi Gosalia |
Dejavu |
Executive Producer |
Abdullah Salhiya |
Dejavu |
Editor |
Diana Asal |
Dejavu |
Producer |
Jithesh Narayanan |
Impact BBDO |
Designer |