| Brand | SNICKERS |
| Product/Service | SNICKERS |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Goods |
|
Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
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Media Placement
|
MEDIACOM Abu Dhabi, UNITED ARAB EMIRATES
|
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Production
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
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Production 2
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ANGHAMI Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
When the UAE, at the end of 2021, made the announcement that the weekend is to change from Friday and Saturday to Saturday and Sunday, confusion was nationwide. This was a job for Snickers. Being a brand known to help people with their confusion, we figured, well, this could simply be a case of confusion derived from hunger. And so, we set out to help UAE residents navigate these confusing times through our campaign with a number of integrated pieces, starting with this film piece.
Credits
| Dani Richa |
Impact BBDO |
CEO and Chairman |
| Ali Rez |
Impact BBDO |
Executive Creative Director |
| Marie Claire Maalouf |
Impact BBDO |
Executive Creative Director |
| Felix Bedolla |
Impact BBDO |
Associate Creative Director |
| Jarrad Pitts |
Impact BBDO |
Writer |
| Joris Bosdriesz |
Impact BBDO |
Director |
| Adwin Alais |
Impact BBDO |
Account Executive |
| Salma Shahin |
Impact BBDO |
Account Director |
| Haitham Shaheen |
Impact BBDO |
Account Manager |
| Johannes Frederick De Beer |
Impact BBDO |
Creative Director |
| Muhammad Hammad |
Impact BBDO |
Art Director |
| Teena Matthew |
Impact BBDO |
Designer |
| Shabir Shahan |
Impact BBDO |
Designer |
| Murtaza Talib |
Impact BBDO |
Resource & Operations Manager |
| Kezia Shamil |
Impact BBDO |
Account Intern |
| Maher Dahdouh |
Impact BBDO |
Arabic Writer |
| Raja Shetty |
Impact BBDO |
Designer |
| Jida Arabi |
Impact BBDO |
Designer |
| Rajit Kumar |
Impact BBDO |
Designer |
| Rene Melinat |
Impact BBDO |
Designer |
| Ahmad Skheita |
Impact BBDO |
Design Intern |
| Ben Dsouza |
Impact BBDO |
Animator |
| Alexandre Bianchin |
Impact BBDO |
Producer |
| Rahul Rajan |
Impact BBDO |
Animator |
| Ryan Gonzalez |
Impact BBDO |
Editor |
| Christopher Shearer |
Impact BBDO |
Copywriter |