| Brand | GYMKUMA |
| Product/Service | GYMKUMA ACTIVEWEAR |
| Entrant | WUNDERMAN THOMPSON Amman, JORDAN |
| Category | Ambient Outdoor |
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Idea Creation
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WUNDERMAN THOMPSON Amman, JORDAN
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Cultural / Context information for the jury
Amman, Jordan's capital is an old city built over seven hills. it has a distinctive landscape and tough topography. As a result, outdoor exercise is not part of the local culture.
Please outline the innovative elements of the work.
Hidden Gyms
We turned Amman into the biggest urban gym ever. 1,680 KM2, free membership, unlimited access.In partnership with fitness experts, we calculated distances, identified safe straights, measured the inclines, and counted steps and calories. We then branded the city with the most recognizable urban tool: informative street plaques that guide pedestrians with a custom-made exercise plan made for each location. Then, we pinned all our exercise spots on Google Maps. That way, people can easily find their way to wellness, and find their way to Gymkuma’s online store.
Credits
| Chafic Haddad |
Wunderman Thompson |
Chief Creative Officer |
| Basel Jumaa |
Wunderman Thompson / JWT Amman |
Executive Creative Director |
| Raya Abu Jaber |
J. Walter Thompson Amman |
Sr. Art Director |
| Yasmina Khorma |
J. Walter Thompson Amman |
Jr. Art Director |
| Mohammad Al Nazer |
J. Walter Thompson Amman |
Sr. Art Director |
| Dina Alshaikh |
J. Walter Thompson Amman |
Copywriter |
| Jude Batayneh |
J. Walter Thompson Amman |
Copywriter |
| Rula AlKhadra |
J.Walter Thompson Amman |
Managing Director |
| Talal Qarrain |
J.Walter Thompson Amman |
CEO |
| Sami AlFarah |
J. Walter Thompson Amman |
Associate Business Director |
| Haneen Dababneh |
J. Walter Thompson Amman |
Sr. Account Executive |
| Jude Nabulsi |
J. Walter Thompson Amman |
Sr. Account Executive |
| Ismail Manasra |
J.Walter Thompson Amman |
Project Manager |