| Brand | CLOROX |
| Product/Service | CLOROX EXPERT WIPES |
| Entrant | HORIZON FCB Dubai, UNITED ARAB EMIRATES |
| Category | Special Build |
|
Idea Creation
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HORIZON FCB Dubai, UNITED ARAB EMIRATES
|
|
Media Placement
|
BPN Dubai, UNITED ARAB EMIRATES
|
|
Production
|
FUEL CONTENT Dubai, UNITED ARAB EMIRATES
|
|
Post Production
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FUEL CONTENT Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the digital or ambient execution or campaign.
We found the only toilet in a 52km radius in Ras Al Khaimah (UAE), located in a busy hiking area during the peak season. It was important to find a public toilet that would have heavy footfall, and would definitely have a lot of use. Right next to this toilet we built a billboard with our message “For when you really have to go”, and filled the billboard with free samples of Clorox On-The-Go disinfecting wipes, so people visiting the location could use them at that moment to make the toilet environment much more pleasant.
Credits
| Mazen Jawad |
Horizon Holdings |
CEO |
| Reham Mufleh |
Horizon FCB Dubai |
General Manager |
| Rodrigo Leal Rodrigues |
Horizon FCB Dubai |
Creative Director |
| Fady Youssef Rofaeel |
Horizon FCB Dubai |
Associate Creative Director |
| Lucy Elder |
Horizon FCB Dubai |
Senior Copywriter |
| Rodrigo Scapolan |
Horizon FCB Dubai |
Associate Creative Director |
| Elsa de Bruyn |
Horizon FCB Dubai |
Associate Creative Director |
| Muhammad Abid |
Horizon FCB Dubai |
Senior Graphic Designer |
| Sabine Saade |
Horizon FCB Dubai |
Senior Account Executive |
| Rosemarie Jimenez |
Horizon FCB Dubai |
Traffic Manager |
| Hicham Soubra |
Fuelcontent |
Head of Creative Services & Production |
| Reem Ashraf |
Fuelcontent |
Production Manager |
| Anthony Heneine |
Fuelcontent |
Senior Video Editor |
| Alman Magpusao |
Fuelcontent |
Video Editor & Motion Designer |
| George Rechdan |
The Clorox Company |
Marketing Director Gulf & AMEA Clorox Studio Leader |
| Ana Udrica |
The Clorox Company |
Associate Director Brand Engagement |
| Jaz khan |
The Clorox Company |
General Manager Saudi Arabia |
| Claude Azark |
The Clorox Company |
General Manager Gulf |
| Marcela Carrillo |
The Clorox Company |
Marketing Director AMEA |
| Mahdi Al Husseini |
The Clorox Company |
Marketing Director KSA |
| Faisal Halawani |
The Clorox Company |
Marketing Manager KSA |
| Sohaila Aljabri |
The Clorox Company |
Brand Engagement Manager |
| Aya Abudawood |
The Clorox Company |
Brand Engagement Assistant |