2022 Winners & Shortlists

Cultural / Context information for the jury

watch he case film please After 18 months of the world as it is, we had an opportunity to inject some optimism at the start of 2022 in what should be the most optimistic week of the year, the first week of January.

Write a short summary of what happens in the digital or ambient execution or campaign.

watch he case film please We decided to get people to take a look around at the Real Magic happening all around them using the tallest building in the world in a giant live event. A perfect venue not just as a symbol of human optimism, but with a large international footfall at its base. Using 1.5 million lights installed up the Burj, we projected real-time data of the amount of human connections happening around the base of the building - from the amount of hugs, smiles or birthdays - to there being 74 nationalities in one place. We finished with a special live moment. A crew member thinking she was there to work on our film, got a 760m tall surprise - a proposal from her partner on the Burj — a world first.